Campaign record / Anonymized
A funding signal, narrowed to an engineering problem.
An anonymized campaign for a US-based IT services company, focused on recently funded fintech startups.
367Prospects contacted
9Discovery calls booked
40.8Derived PCPL
Historical 30-day campaign record. PCPL calculated as 367 ÷ 9; not an audited benchmark.
The source separately reports 11 SQLs and 9 booked discovery calls. We use the booked-call count for PCPL. SQLs and meetings are not treated as interchangeable.
The selection
logic.
- Industry
- Payments, lending, financial services software, blockchain, and digital banking
- Company stage
- Seed through Series A
- Funding signal
- $1M+ raised within the previous 90 days
- Company scale
- 20–60 employees
- Geography
- United States, United Kingdom, Canada
- Buyer roles
- Founders, CTOs, product and engineering leaders
- Research inputs
- Crunchbase, Apollo, and LinkedIn Sales Navigator; funding, hiring, role, and contact checks
Funding created a timely research entry point. Company scale, relevant delivery capability, and the right technical stakeholder made that entry point more specific.
What happened
after contact.
The supplied record describes a four-touch email sequence connecting the funding event to product development and engineering needs, with message testing and delivery monitoring.
- Total replies
- 20 / 367 prospects (5.45%)
- Positive replies
- 13 / 20 replies (65.00% of replies)
- Booked discovery calls
- 9
- Proposal-stage opportunities
- 3
- Reported pipeline value
- $130,000+ — pipeline, not closed revenue
The record does not provide CRM-level attribution, attendance, or closed-won data. No causal uplift, industry comparison, or future-result guarantee is inferred.
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