Fit
Does the company match the agreed market and delivery capability?
Research / Market intelligence
Every prospect needs
a reason to be contacted.
An account name is a starting point. We look for the fit, timing, and context that make a conversation reasonable.
From an observation to a decision
Build a record
you can question.
DFM’s campaign material uses funding intelligence, hiring activity, role confirmation, and contact verification. Each tells us something different.
Timing
Is there a verifiable change that connects to the offer?
Ownership
Who is responsible for the problem, and is their role current?
ACCOUNT RESEARCH / RECORD STRUCTUREILLUSTRATIVE
- Account fit
- Sector · team size · geography · relevant use case
- Observed signal
- A recent funding announcement
- Evidence
- Source URL, announcement date, and date checked
- Working hypothesis
- Product growth may create an engineering capacity gap
- Counter-evidence
- An internal team may already cover that capacity
- Relevant buyer
- Current owner of product or engineering delivery
- Contact status
- Role and address require verification
- Decision
- Hold until fit, evidence, and contact checks pass
What would disqualify this account?
An unsupported signal, a mismatch with delivery capability, the wrong geography, or a problem that has already been solved. An exclusion should have a recorded reason.
What belongs in the message?
The relevant observation, a tentative connection to the buyer’s work, and a useful next step. Unverified assumptions remain questions.
A signal supports
a hypothesis.
Recent funding can justify further research. It cannot, on its own, prove that a company needs outsourced engineering or is ready to buy. We keep the observation and the inference separate.
Read: a signal is not intentA better starting point
Before we send anything,
let’s understand your market.
We’ll look at your buyers, your offer, and whether the economics make sense.