The work before the call
deserves better thinking.
DFM exists to bring market research, useful buyer context, and operational discipline into outbound.
Activity can look
like progress.
A larger list, another sequence, more follow-ups. Those actions are easy to count. They do not resolve whether the company fits, the buyer owns the problem, or the timing makes sense.
DFM’s alternative connects market selection to buyer enablement, campaign orchestration, eligibility, and pipeline management. Each stage needs to justify the next.
It is a practical standard: the account record should have evidence, the message should have a reason, and the report should inform a decision.
Shrey Nagar
Founder, Devflow Media
Research, context, and a better-informed buyer.
Shrey’s DFM framework was developed around B2B teams, IT services, and consultancy businesses. It combines account research with useful sales assets and a structured path from interest to qualification.
The working style is direct: establish the market, inspect the assumptions, define the handoffs, and revise the approach when evidence changes.
See the operating principlesA useful fit
- B2B with a clearly identifiable buyer
- A proven service or product to deliver
- Contract economics that can support research
- A reachable market with enough room to test
- Capacity to take meetings and follow through
Probably not the right approach
- “Everyone” as the target customer
- Volume as the only measure of success
- An offer still searching for a real problem
- No capacity to fulfill new business
- Pressure to contact people without relevance
Before we send anything,
let’s understand your market.
We’ll look at your buyers, your offer, and whether the economics make sense.