Public tool / Outbound economics
How much opportunity
does your market hold?
Change the assumptions below. The outputs update immediately, and your inputs stay in this browser tab.
People, not accounts. Use the same unit as contacts.
Unique prospects in this scenario.
Booked meetings ÷ unique prospects contacted.
Share of booked meetings that become qualified opportunities.
Share of qualified opportunities expected to close.
Expected annual value per closed customer.
ESTIMATED PCPL
Expected booked meetings
Qualified opportunities
Expected closed customers
Unweighted qualified pipeline
Expected annual contract value
Market contacted
SCENARIO ESTIMATES, NOT GUARANTEES.
Fractional customers are expected values. Costs, churn, sales-cycle timing, and meeting attendance are not modeled separately.
Inspect the math.
- Booked meetings
- Prospects contacted × meeting conversion
- PCPL
- Prospects contacted ÷ booked meetings
- Qualified opportunities
- Booked meetings × qualification rate
- Expected customers
- Qualified opportunities × close rate
- Unweighted pipeline
- Qualified opportunities × ACV
- Expected annual contract value
- Expected customers × ACV
- Market contacted
- Prospects contacted ÷ addressable prospects
Zero meetings means PCPL is undefined. The model uses prospects consistently; if your market estimate counts accounts, first estimate the reachable people in those accounts. It assumes one modeled opportunity per qualified meeting.
A better starting point
Before we send anything,
let’s understand your market.
We’ll look at your buyers, your offer, and whether the economics make sense.